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The company was established on September 18, 2007, Hezhang County is committed to the development of tourism and cultural industry, a wholly state-owned enterprise.

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The company was established on September 18, 2007, Hezhang County is committed to the development of tourism and cultural industry, a wholly state-owned enterprise.

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“Cherry”-ing Beauty, “Peach”-ing Delight in Hezhang | The 11th Hezhang Cherry Festival is Coming with a Bang!

2026-04-23

“Cherry” blossoms make you beautiful, “peach” flowers enchant Hezhang.

The 11th Hezhang County Cherry Festival and “May Day” Series of Events

When the spring breeze of the Wumeng Mountains ripens the agate on the branches

When the “May Day” holiday coincides with Sweet Carnival ！

The 11th Cherry Festival of Hezhang County and

“May Day” Series of Activities As promised ！

May 1–May 4

Shuanghe Park, Hezhang County

We use cherries as the medium.

In the Name of Carnival

We invite you to a sweet, heart-soothing spring feast.

Preview of Exciting Events

🍒 Savor Cherries—Taste the Fresh, Sweet Delight of Wumeng

As the “Home of Chinese Cherries,” Hezhang County’s cherries have now reached peak ripeness! Cherry trees blanket the hillsides, laden with lustrous, jade-like fruits that gleam like carnelian.

Sweet Tasting: Enjoy free, on-site samples of Hezhang’s premium cherries—thin-skinned, meaty, juicy, and irresistibly sweet. One bite bursts with luscious juice, leaving a sweet delight that warms the heart.
Fresh Fruit Bazaar: A centralized showcase and sale of cherries and related products, offering everything from fresh cherries to dried cherries and cherry wine—your one-stop “Cherry Gift Pack”!

🍢 Savor Delicacies—Discover the Flavors of Yelang

Hezhang on the Tip of Your Tongue: It’s Not Just Sweet Cherries! The event features a signature food zone, bringing together authentic local flavors and the vibrant spirit of everyday life.

Local specialties: Assilisi whole roasted lamb, fragrant beef and mutton hot pot, and Gudapengpeng rice—delight your palate and savor every bite to the fullest.
Delicious snacks: buckwheat jelly, stinky tofu, Yi-style glutinous rice cakes, Hezhang walnut candy… Dozens of mouthwatering treats to awaken your taste-memory.

🎵 Listen to the Language of Flowers – Immerse Yourself in a Feast for the Senses

Amid the picturesque scenery of rivers and mountains in Shuanghe Park, listen to the harmonious symphony of nature and floral art, and allow your mind and body to fully unwind.

🎁 Selling Local Specialties · Unlocking the Best of Wumeng

This year’s Cherry Festival has specially invited high-quality local agricultural and specialty-product vendors from Hezhang to set up shop, and has brought in numerous well-known local and nationwide online influencers to attend in person. By establishing a dual-channel platform that combines offline exhibitions and sales with online livestreaming, the festival aims to bring Hezhang’s finest products out of the mountains and into households across the country—offering both on-site shopping and online stockpiling so that consumers can take home Hezhang’s unique specialties and heartfelt quality.

🎭 Showcasing Culture and Unveiling Historical Development

Step into the millennial land of Hezhang and experience the profound allure of the Yelang culture and ethnic traditions.

Cultural Exhibition: Yi and Miao Folk Costumes, and Unique Cultural and Creative Products.
Cultural Performances: A diverse array of captivating acts take the stage one after another.

🏀 Game Day 1: Ignite the Passion for Sports

Vibrant “May Day” — an unstoppable basketball extravaganza! Let’s ignite the Cherry Festival even further with passion and hard work!

Basketball Tournament: Elite teams from across the region come together in a thrilling showdown, with roaring cheers from the sidelines and shared excitement (kickoff April 30–May 4).
Fun Sports Day: Badminton, table tennis, Chinese chess matches, tug-of-war, and a square-dancing competition—bringing joy and friendship through sports and friendly competition.

🌸 Event Guide – One-Click Save